This is the digital world, and our reality is constantly shaped by the innovations and technologies connecting us to the digital sphere. So naturally, businesses have adapted them to reach more customers, create new markets and be relevant to the younger generations, who are way more invested in the digital world.
Every aspect of a business has been digitized today. Mails, contract signings, business meetings, networking- everything is at our fingertips in the form of various applications and websites.
So, a digital business card is a pretty natural progression, though there’s a long way to go before the digital one overtakes the traditional one.
They are faster, more secure, and probably the future of business interactions. So, here are 5 reasons to consider digital business cards:
- The speed and the ease of use
The main reason behind using business cards is to share the most important information the fastest way possible.
In past eras, it was achieved through handing out a printed calling card. Just pick up the card, and give it to the intended person. Sure, it’s a quick process, but there are chances of misplacing it. Even after handing those, they sometimes would rest in a stack of similar cards, and it was highly likely that they would never find it when needed or just lose it altogether.
But digital business cards will automatically add you to their address book. And that guarantees that your contacts will never lose your details. That’s much more reassuring than getting your card jammed beneath a thousand items in some drawer.
It’s much easier to use, too, especially if you’re always on the move for business purposes. In the case of printed cards, you need to keep them with you wherever you go. Then you need to find them at the crucial points. That can end up in a comedy of errors.
Digital ones are quick and much more organized.
- Easier connections
In a traditional business card, you can use limited space for your information. But, unfortunately, there’s only so much you can do with it. Your name, business, position, email address, and contact number- that’s mostly it.
If you design them well, you may add a couple of links. But no more than that. And cramming info left, right, and center making it look unprofessional.
But there’s no such problem with digital business cards. No need to list links on the card itself; you can just put in a QR Code or a website link that will take them straight to your profile on various social media. They can easily contact you there.
Traditional printed business cards have no option to add various media elements, and they only work with text.
But a digital one can offer you countless options in terms of media that you can embed, such as videos, links to your blogs, website, and profiles on the most renowned social media, Google Maps directions to your office, integration of WhatsApp, etc.
Digital business cards are thus much more dynamic, flexible and adaptable to your needs. It also makes a good impression on the clients. They’ll appreciate a much smoother and more satisfying process, as they don’t need to take any extra steps to get in touch with you.
- Continued networking
A digital business card can leave a lasting impression, and they even do your bidding even when you’re not. When the interaction ends, all that remains is that business card. So, in a way, your brand never leaves the client.
A normal business card can get you only as far as a phone number. It ends there—no more enticing prospects. But if you hand out a well-thought-out, creative digital card to the clients, not only the impression works in your favor, but they can show it to other people.
That way, you and your business get unplanned attention and a lot more coverage to more potential customers.
- Better for the environment and your pocket
The traditional business cards have glamor and elegance, but that doesn’t come cheap. Every piece of card has a cost attached to it. And once you use one, that’s gone for good.
Also, you’ll need to invalidate all the current cards whenever any detail changes in those cards, like your phone number or the office address.
In the case of digital business cards, just edit the details, and that’s it. And, if you’re using something like a Linkedin profile, just change the details there, and that’ll reflect in every card.
In this age when climate change and human exploitation of natural resources are coming back to bite our backs, we should all do the least we can. You can think about your environment in simple ways, even when choosing a business card.
Printed business cards need paper, and to create paper, we need to cut some more trees down. You can do your bit and opt for digital business cards that can save tons of paper and many trees and reduce waste.
So, the advantages of using a digital business card are multi-faceted.
They’re easy to make and easy to edit. They can be of any design based on your taste and personality and hold any amount of information you want.
The creativity is boundless, and so are your opportunities.