The medical world is changing constantly. Medical professionals introduce new medical procedures, so there is always a room to educate patients and doctors.
In recent times, people in the medical industry have started using health awareness videos that help in explaining health issues to the audience.
Many pharmaceutical companies use health awareness videos to increase viewers awareness, and these videos also serve as a powerful marketing tool. 9% of brands use YouTube video marketing to promote their businesses. The best thing about health awareness videos is that you can use these videos to educate patients about any disease or medical concept and encourage viewers to take preventive measures against diseases.
Here in this blog, we will reveal the best tips to help you create health videos and how you can use these videos to highlight health issues.
Pick a Topic
When creating a video, deciding the right topic is critical. You need to research the topics that add value to the knowledge of patients or other viewers. Do a survey and find out what questions and concerns patients usually have in their minds, and create a list of ideas. These ideas will help you in creating a health awareness video.
You can ask medical staff or patients to fill out a survey form that gives you an idea of what topics you can cover in your videos. Build your relationship with people who will fill your form by thanking them with a gift like a pen, pocket first aid kit, etc.
Use of Animation Videos in the Medical Industry
In recent times, many professionals in the medical industry have started using animated videos to explain complicated concepts to viewers.
Many pharmaceutical companies and doctors use 2D animation, 3D animation, and motion graphics to educate the audience about different diseases and medical procedures.
Medical companies can search for the best video animation agencies and consult with the most credible video animation agency to create an animated video. Health awareness videos are the most effective way to convey your message to the people associated with the medical industry.
Decide a Marketing Platform
After choosing the topics for your video, you need to choose the platform where you can use your videos to convey your message to the target audience. Many companies upload their videos on social networks and websites.
The difference is that if you embed your video on a website, only visitors of your website can watch them. Whereas social media platforms have a broader audience, marketers consider them as potential tools for marketing. Social media users are increasing day by day.
Moreover, the best thing about social networks is that your video can get more shares and likes on social media platforms. It will eventually increase sales and revenue and build the brand image of your company.
Another aspect is that deciding the platform will give you an idea about the shooting format, video specs, and length. Every social media platform has different requirements that you need to follow when uploading a video, like a video length, duration, format, etc.
Start Creating your Video
If you are not using health videos, it is the right time to start shooting a video. Now you have learned about the research and marketing phase of your video. Consider these tips, which will help you in creating your video.
Write an Engaging Script, then Shoot
The script is one of the most critical elements of a video. Make sure to keep your video script concise and to the point to encourage the audience to take the desired action. It is ideal to limit video length to 60-90 seconds. Short-form videos are more effective than long-duration videos. That is why many medical video production companies prefer to create short videos.
Nobody wants to watch a 5 to 10 minutes long video, people are busy in their lives, and they want a concise video that summarizes the message in 60-90 seconds.
Select a Good Location
Video location plays a vital role in attracting the viewers interest. So, the next step is deciding a suitable shooting location. You can shoot your video in a quiet place like a lounge, office, home, or outdoor location to prevent any distractions during the shooting.
Use a Microphone
Your video sound should be clear; sometimes phone or camera is not enough to record the clear sound. If your video’s sound is unclear, it will give a negative impression to the viewers. So, it is better to use a microphone when recording a video. It will improve the sound quality of your video, and viewers can easily understand your message.
When creating a video, another essential element is lighting. Marketers focus on lighting when they create commercials. Usually, tv commercials and internet ads have good lighting, giving viewers a clear view.
Make sure that your audience easily sees everything in your video. That is why many marketers prefer using natural lights in their videos.
Record Video in Small Segments
It is better to record a video in segments, and it will help in recording and editing. Many people use this technique to add graphics or other visuals in the videos later.
Increase your Video Reach
Once you upload your video online, invite your audience to subscribe to your channel so they won’t miss your future videos. Encourage your followers to share your videos online.
Add Video to your Marketing Strategy
The best thing about health awareness videos is that you can use these videos to turn medical topics into educational opportunities. Medical companies use health awareness videos to keep people healthier; this way, they can also find their potential prospects.
In recent years we have seen a significant increase in the use of health awareness videos by medical professionals. These videos help medical companies, Doctors, and medical staff in explaining different concepts that help patients and health professionals.
We hope after reading this article, you will be able to create a health awareness video and contribute to the medical industry.