Social media intruded into our lives. It’s been a while and is undoubtedly here to stay. Every year the number of people having social media accounts is rising and more and more are going online.
It’s not a secret that nowadays businesses can promote themselves on social media using the right advertising tactics. They hire social media marketing specialists who are very in demand and highly paid specialists nowadays. They are the ones who elaborate the social media marketing strategy, run ads, do the posting and do the analytics. Be it full-time employees or freelancers, who use a coworking space software, these people are responsible for the promotion on social media platforms.
What concerns the content on social media, “A picture is worth a thousand words.” is what describes the social media state in 2022. And pictures and videos, according to the social media platform, tell stories better than written texts.
1.Visual content is eye catching compared to textual
Visual content is eye catching if we compare it to textual. When scrolling down the feed of your social media accounts, it is sure that visual content is seen first. And when tired customers do not even read the texts, but throw an eye on visuals.
In 2012, our beloved Pinterest was created and it soon became the favorite of the youngsters. Because of its attractive visuals and trendy blogs, the lead generation uses it till now. And nowadays, people have adopted such tools as Pinterest video downloader to save the fun and inspiring videos of the platform.
2.Visual content is faster than textual
When talking about visual content, people mention features of being easier to understand. But have you wondered why is it like that? Visual content can be understood faster than textual content.
One can watch the film in 2 hours, but finishing the book in 2 hours is impossible. The same algorithm is with visual content: it is consumed faster than written texts. This is why visual content is used to retain customers.
3.The bigger part of executives prioritize video over textual content
Studies show that a bigger part of company executives prioritize video content, because most people absorb information better in visuals. And with the appearance of TikTok in 2016, visual content took over the textual, as TikTok quickly became the most popular social media platform. With its users being the youngsters of 18-25, TikTok is the most popular social media platform still in 2022.
Also since 2020, we have a new form of visual content, called reel. Reels are short videos, which have a time limit of 90 seconds. They quickly became very popular between Instagram users. And promotion with reels is much more effective than with images and stories on Instagram in 2022.
It’s true that visuals are attractive. Companies use them to provoke curiosity, show your company product from its best perspective. With visuals brands create an image, with which customers can make associations.
And remember to pass to optimization of the images of your website, once you have chosen them for your website.