TikTok has gained a lot of popularity, and many people use the app. There are 1 billion monthly active users worldwide, and this number is predicted to reach by the end of the year. It is so famous because it allows users to create fun, short, and engaging videos. Therefore, many people run TikTok pages to take their business to the next level.
Investing in a coworking management system is good for managing your business operations more effectively. However, if you want to grow your business, you should use TikTok a lot and make use of paid advertising options on this platform. TikTok ads could be a great addition to your digital marketing ans social media marketing strategies.
However, advertising on TikTok isn’t similar to advertising on other social media channels. In today’s article, we will walk you through some essential steps to utilize TikTok advertising for your business.
How to Advertise on TikTok: A 4-Step Guide
1. Set Your Objectives
It is good that you wonder how to grow on TikTok and develop your business there. To get started, you need to set clear objectives. Ask yourself what you are trying to accomplish with TikTok ads. Are you trying to expand your reach or drive more traffic to your business website? Or, maybe you want to increase conversions for your online store by making people do the desired action, such as signing up or buying a product. So, make sure you have set your objectives so that, in the end, you can measure whether you have achieved them or not.
2. Create an Ad Group
The next step is to choose an ad group within the ad campaign. In this stage, you pick placements. Within a drive, you may find various ad groups designed for different audiences.
Note, that some placements are not available in all areas. Below you can find placement examples.
- TikTok placemats
- Automated placements
- Pangle placements
3. Choose the Right Ad Types
There are different types of TikTok ads such as in-feed ads, spark ads, carousel ads, and so on. In-feed ads are video ads that last up to 60 seconds and are displayed on the users’ For You page. Spark ads, on the other hand, are native ads on TikTok that allow brands to leverage organic posts that are trending. So, choose the one that best fits your business needs.
4. Review Your Advertising Strategy and Improve
After running TikTok ads, it is important to track and monitor the results of your advertising efforts. More specifically, pay attention to whether you have achieved all the objectives you have set. If there are pain points, you will be able to identify them on time and find solutions to get rid of these pains.
As you can see, your business can prosper due to social media platforms like TikTok. Moreover, it can succeed even more with paid advertising if done correctly. You just need to choose the right ads that meet your business’s needs and requirements. So, you need a solid advertising strategy to make sure your money and efforts do not go in vain.
We hope our article was helpful to you and that now you have a basic understanding of how to get started with TikTok advertising.